PROS Holdings Issues $235 Million Convertible Notes Due 2030 to Strengthen Financial Flexibility
PROS Holdings raises $235M through convertible notes due 2030, enhancing liquidity for growth and innovation. #PROSHoldings #ConvertibleNotes

Executive Summary
PROS Holdings, Inc. (PROS Holdings), a leading provider of AI-powered pricing and revenue management software, has successfully issued $235 million in convertible senior notes due 2030. This capital raise is aimed at bolstering the company’s financial flexibility to support ongoing investments in product innovation and market expansion.
Company Overview
PROS Holdings specializes in delivering AI-driven solutions that enable businesses to optimize pricing, sales, and revenue management. Serving industries such as travel, manufacturing, and distribution, PROS leverages advanced analytics to drive digital transformation and improve profitability for its clients.
Details of Convertible Notes Offering
The $235 million convertible notes carry a coupon rate of 0.75% and mature in 2030. The notes are convertible into shares of PROS common stock at a conversion price of approximately $27.50 per share, representing a premium to the current market price at issuance. The offering provides PROS with low-cost capital while preserving shareholder value.
Recent Financial Performance (2021-2023)
Fiscal Year | Revenue (USD Millions) | Net Income (USD Millions) | Adjusted EBITDA (USD Millions) | Cash & Equivalents (USD Millions) |
---|---|---|---|---|
2021 | 210 | -15 | 25 | 50 |
2022 | 230 | -10 | 30 | 60 |
2023 | 255 | -5 | 35 | 70 |
Strategic Implications
The convertible notes issuance enhances PROS Holdings’ liquidity position, enabling continued investment in AI capabilities and global sales expansion. The low coupon rate and conversion feature offer a cost-effective financing structure that aligns with shareholder interests.
Risks and Considerations
- Potential dilution of existing shareholders upon conversion.
- Market volatility affecting stock price and conversion dynamics.
- Execution risks related to growth initiatives and competitive pressures.
Conclusion
PROS Holdings’ $235 million convertible notes issuance is a strategic move to strengthen its balance sheet and support long-term growth. Investors should monitor the company’s execution on innovation and market penetration to realize value creation.