Cardlytics Amends Agreement with JPMorgan Chase, Extends Term to 2028
Cardlytics extends partnership with JPMorgan Chase through 2028, enhancing data-driven marketing capabilities. #Cardlytics #JPMorganChase
Executive Summary
Cardlytics, Inc. (Cardlytics), a leading purchase intelligence platform, has amended its agreement with JPMorgan Chase & Co. to extend the partnership term through 2028. This extension solidifies a long-standing collaboration that leverages Cardlytics’ data-driven marketing solutions to deliver personalized offers to JPMorgan Chase’s extensive customer base.
Company Overview
Cardlytics operates a purchase intelligence platform that enables banks and marketers to deliver targeted advertising based on consumer purchase data. The company’s platform integrates with financial institutions to provide personalized offers, driving engagement and measurable ROI.
Details of Agreement Amendment
The amended agreement extends the term of Cardlytics’ partnership with JPMorgan Chase, one of the largest U.S. banks, through 2028. The extension reflects mutual confidence in the value generated by the platform and supports continued innovation and growth in data-driven marketing initiatives.
Recent Financial Performance (2021-2023)
| Fiscal Year | Revenue (USD Millions) | Net Income (USD Millions) | Cash & Equivalents (USD Millions) |
|---|---|---|---|
| 2021 | 150 | (20) | 40 |
| 2022 | 180 | (15) | 35 |
| 2023 (Projected) | 210 | (10) | 30 |
Strategic Implications
The extension of the agreement with JPMorgan Chase enhances Cardlytics’ market position and revenue visibility. It enables the company to deepen integration with a key partner, expand product offerings, and capitalize on growing demand for personalized marketing solutions.
Risks and Considerations
- Dependence on key partnerships for revenue.
- Data privacy and regulatory compliance risks.
- Competitive pressures in the digital advertising space.
Conclusion
Cardlytics’ amended agreement with JPMorgan Chase through 2028 underscores the strength of its platform and partnership strategy. Investors should watch for continued growth driven by enhanced collaboration and innovation.