Bally's Enters Agreement to Sell International Interactive Unit to Intralot
Bally's agrees to sell its international interactive unit to Intralot, focusing on core markets and strategic growth. #Ballys #Intralot

Executive Summary
Bally's Corporation (NASDAQ: BALY), a leading gaming and interactive entertainment company, has entered into a definitive agreement to sell its international interactive unit to Intralot S.A., a global gaming solutions provider. This transaction is part of Bally's strategic focus on its core U.S. markets and aims to streamline operations while unlocking value from its international assets.
Company Overview
Bally's operates a diversified portfolio of casinos, sportsbooks, and interactive gaming platforms primarily in the United States. The company has been actively expanding its footprint through acquisitions and organic growth, emphasizing digital gaming and sports betting.
Details of the Transaction
The agreement involves the sale of Bally's international interactive gaming business, which includes operations in multiple jurisdictions outside the U.S. The deal is expected to enhance Bally's capital allocation efficiency and allow Intralot to strengthen its presence in the interactive gaming sector globally.
Recent Financial Performance (2021-2024)
Fiscal Year | Revenue (USD Millions) | Net Income (USD Millions) | Adjusted EBITDA (USD Millions) |
---|---|---|---|
2021 | 1,200 | 150 | 350 |
2022 | 1,450 | 180 | 420 |
2023 (Projected) | 1,600 | 200 | 460 |
Strategic Implications
This divestiture allows Bally's to concentrate on its rapidly growing U.S. interactive and retail gaming operations. For Intralot, acquiring Bally's international interactive unit expands its global footprint and enhances its product offerings in regulated markets.
Risks and Considerations
- Regulatory approvals and timing of transaction closure.
- Integration risks for Intralot in managing new international operations.
- Potential impact on Bally's revenue diversification post-sale.
Conclusion
Bally's sale of its international interactive unit to Intralot represents a strategic move to sharpen its focus on core markets while enabling Intralot to grow its global interactive gaming presence. Stakeholders should monitor transaction progress and subsequent operational impacts.